We love social media for many reasons, but chief among them has to be the ability to engage directly with our friends and family. Social media is a powerful tool for keeping in contact with others. In car sales, social media can be used as a platform for nearly effortlessly talking directly to both your customers and your potential customers. In this regard, social media is unmatched as a ‘free’ tool for marketing. Social media, when used properly helps your automotive customer along the Path To A Sale. Welcome to Social Media for sales! Your outcome; SPEED TO REVENUE!